XLAB “The One”

Creating heat in headwear.

The sneakerhead culture has been around for sometime and doesn’t show any sign of slowing down. But what about the headwear culture?

Hats are a valuable piece of the outfit. Why do we tip our caps in moments of appreciation? Why do golfers remove their hats at the end of a round? From Jay-Z’s Yankee cap to Spike Lee to Lily Rose, artists and athletes alike are known for their caps. That culture needs to be harnessed, developed, and allowed to grow. It must become as exclusive as footwear.

Using specific links to the sports world, limit quantities, boutique storefronts and brand ambassadors, XLAB was designed to create and build brand heat in direct relation to headwear. Our carefully curated marketing plan allowed to us to not only tie into team sports but also create specific stand-alone product drops in the market. Helping consumers find “The One”.